About Us – The Prustlr Story

We don't just make breakfast. We fuel the relentless ambition of those who define the future.

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Fuelling Hustle, One Bowl at a Time

At Prustlr, we believe healthy food shouldn’t be boring, bland, or a burden. It should be bold, flavour-packed, and fuel every hustle - whether that's crushing a workout, building a business, or chasing your next big goal.

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From a Personal Struggle to a Brand with Purpose

Prustlr was born in a kitchen, not a corporate boardroom. A few years ago, our founder, Pulin, weighed over 110 kilos - exhausted by yo-yo diets and frustrated with the lack of truly satisfying, nutritious options on store shelves. Determined to take control, he began experimenting, combining his background in Biological Sciences with a sharp eye for consumer insights (honed through experience at IBM, Deloitte, and Reckitt).

What started as a personal transformation, losing over 40 kilos through a protein-rich, flavour-forward approach - soon evolved into something bigger.
That “something” became Prustlr

What is Prustlr?

Prustlr isn’t just a food brand, it’s a mindset. It’s for the doers, the dreamers, the go-getters. Those who live with intent and need food that works as hard as they do.

We launched with our flagship line of protein oats - convenient, delicious, and designed to nourish both body and ambition. But this is just the beginning.

Our vision is to build a high-protein product ecosystem that fits seamlessly into modern, fast-paced lifestyles — without compromising on taste or nutrition.

Built for Hustlers. Backed by Science.

With a B.Sc. (Hons) in Biological Sciences and an MBA from a top Indian institute, we bring together deep nutritional knowledge and business acumen. That blend shapes everything we create at Prustlr.

We obsess over ingredients. We obsess over convenience. But most of all, we obsess over delivering real value to real people.

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Our Mission

To empower a generation of modern hustlers with protein-first, flavour-forward food that helps them show up stronger at the gym, in the office, or wherever life demands their best.

Join Prustlr

If you’re tired of lifeless “healthy” snacks and ready to eat with purpose, welcome to the movement. Whether you're shedding kilos, building muscle, or just trying to eat better between Zoom calls, Prustlr is here to fuel your grind.

This isn’t just about oats.